Advanced Anti-Bot Technology to protect your Google Ads campaigns from fraudulent traffic
Half the traffic reaching your campaigns is not human
Fraud does not just drain your budget.
It poisons your data.
And that is far more expensive.
Most advertisers understand fraud as a problem of wasted budget. But there is a much quieter and more damaging consequence that few take into account.
Fake conversions
Your Google Ads dashboard fills up with conversions that never make it into your CRM… because they are not real.
Smart Bidding learns from contaminated data
Google’s algorithms rely on your conversion history and user behaviour to optimise performance. If that history includes millions of fraudulent interactions, Smart Bidding learns the wrong patterns and makes bidding decisions based on false signals.
Your scaling decisions become unreliable
CPA, ROAS, conversion rate, cost per lead: all of these metrics become distorted when a significant share of your traffic is not human. You end up making major investment decisions based on data that does not reflect reality.
How much fraud is really affecting your campaigns?
The answer is usually more serious than what the Google dashboard shows.
We carry out a free diagnostic audit of your account.
Within 2–3 weeks, you will have a clear picture of your true fraud levels.
Estimated impact on budget and CPC.
The percentage of your investment that is actually reaching human users.
How Fáktica’s Anti-Bot system differs from other alternatives
Default trust in Google’s built-in protections or in generic fraud-detection tools creates a false sense of security. None of these approaches operates at a forensic architecture level.
| Approach | How it works | Why it's not enough |
|---|---|---|
| Google Ads (native protection) | Aggregated data, generic rules, post-hoc filtering | Doesn't detect specific attacks. Credits are minimal. Lacks incentives to carry out deep-level cleanup. |
| Commercial anti-fraud software | IP blocking, standard rules, shared blacklists | Ineffective against dynamic IPs and CG-NAT. Doesn't adapt rules to your specific account. Excludes thousands of legitimate users. Doesn't act at placement level. |
| Fáktica's Antibot Technology | Placement and microzone exclusion + ML across hundreds of combined signals + continuous self-learning | Acts where fraud actually concentrates. Adapts to each account and each attack pattern. Compatible with Smart Bidding. |
Most anti-fraud systems focus on blocking individual IPs. That strategy performs poorly in today’s environment and can easily do more harm than good. With dynamic IPs and CG-NAT widely used, blocking suspicious IPs can end up excluding thousands of potential customers.
Our system starts from a different premise: fraud is not distributed randomly. It is concentrated in specific environments—particular placements within the Display network, geographical microzones, device patterns and behavioural patterns—that can be identified, excluded and monitored systematically.
| How it detects fraud | How it eliminates it |
|---|---|
|
|
Protected investment across the entire Google Display ecosystem
Display
Perfomance Max
Demand Gen
Youtube
Eliminate fraudulent traffic, preserve real clicks and multiply campaign profitability
Within 2 to 3 months
Real results in real accounts
Reduction in invalid interaction rate. Stabilisation below 10%.
With progressive improvement during the first 2–3 months of operation.
Within 2 to 3 months, invalid interaction rates typically stabilise below 10% in most accounts. During this period, the business impact becomes visible through improvements in CPC, cost per lead and conversion quality.
In one analysed Display account: 32% bad bots · 17,6% good bots · 50,4% real human traffic
Industry benchmark: In many Display and Performance Max accounts, less than half of paid traffic is human. With Anti-Bot Technology active, that ratio progressively reverses.
Key features of
Fáktica’s Anti-Bot System
Who is this technology for?
This system is particularly relevant if any of the following apply to you:
- You run Display, Performance Max, Video or Demand Gen campaigns with significant budget and have noticed lower-than-expected conversion rates, CPCs that do not improve, or inconsistent performance data.
- Your Google dashboard shows high or highly variable invalid interaction rates and you do not know what share of your budget is actually reaching real users.
- You operate in high-CPC sectors such as insurance, energy, telecommunications, education, high-ticket e-commerce or lead generation. The higher the CPC, the stronger the incentive for fraud and the greater the damage caused by invalid clicks.
- You are an agency managing multiple client accounts and need to ensure that your reporting is based on real traffic rather than bot-contaminated metrics.
- You already use Smart Bidding and suspect the algorithms are not optimising properly despite having enough historical data. Data fraud is a common but rarely diagnosed cause of poor Smart Bidding performance.
Implementation: fast, non-intrusive, and without interrupting your campaigns
The system operates as an intelligence layer on top of your existing campaigns. It does not require a redesign of campaign structure or the pausing of active campaigns.
Weeks 1-2 —Diagnostic audit
We analyse the real level of fraud in your account by combining platform data with behavioural signals. We identify the placements and microzones with the highest fraud concentration. You receive a report with the estimated impact on budget and signal quality.
Week 3 — System activation
Fáktica’s proprietary scripts are deployed into your campaigns. The system starts monitoring traffic and applying real-time exclusions. No manual bids or campaign structures are modified.
Months 1-3 — Self-training and stabilisation
The system learns the patterns specific to your account and sector. Invalid interaction rates progressively decrease. In most accounts, they stabilise below 10% during this period.
From month 3 onwards — Ongoing operation and reporting
The system runs autonomously. You receive regular reports on valid traffic evolution, real CPC, conversion quality and excluded placements. Business benefits become visible in CPC, cost per lead and ROAS.
Your Questions, Answered
FAQs
Can the system hurt my campaigns in the short term while it is learning?
This is the most common concern, and it is reasonable. During the first few weeks, the system identifies and excludes fraudulent placements. That may reduce reported impressions and clicks, which can look like worse performance in the dashboard. In reality, the removed traffic was not real. The net effect — less volume, better quality — is usually reflected in stronger conversion performance and lower CPA within one to three months.
Is it compatible with Smart Bidding and Performance Max?
Yes — and that is precisely where it creates the most value. The system acts before Google’s algorithms process the traffic as a learning signal. By removing fraudulent signals that contaminate Smart Bidding, Google’s algorithms gradually learn from cleaner data and improve bidding decisions.
How can I know how much fraud I have right now in my campaigns?
The most direct way is through a diagnostic audit. We offer a free initial audit in which we analyse the real level of fraud in your account and estimate the impact on budget, CPC and signal quality.
How is this different from tools like ClickCease or TrafficGuard?
Commercial tools rely mainly on IP blocking and shared blacklists. That approach is ineffective against dynamic IPs, CG-NAT networks and sophisticated bots that rotate identity. Our system does not block IPs: it identifies and excludes the environments — placements and geographic microzones — where fraud is concentrated. It also self-trains on the specific patterns of your account, rather than on generic rules applied to thousands of advertisers at once.
Does the system work on Search campaigns?
Fáktica’s Anti-Bot Technology is optimised for Display, Performance Max, Video and Demand Gen campaigns, where placement fraud is more prevalent and more systematic. Search campaigns require different methodologies that we can discuss in a separate consultation.
How much does it cost and how is it billed?
The service model is tailored to the account’s advertising budget and the scope of the work. It always includes an initial diagnostic audit, system installation and configuration, and regular reporting. Contact us for a personalised proposal based on your investment volume.
