Digital marketing. Evidence-based.
Proprietary technology and an expert team that turn data into profitable campaigns. We work with leading brands in sectors where others give up.
Meet the team
We generate high-quality, profitable leads for large companies through Google Ads, Microsoft Advertising and LinkedIn Ads.
+15 years of experience
+15 años
in +50 countries
+50
€4M managed in 2025
4M €
ROAS above 8 in 2025
+8 ROAS
WHO WE ARE
Digital marketing based on mathematics, statistics and rigorous data analysis.
Fáktica Analytics manages Google Ads, Microsoft Advertising and LinkedIn Ads campaigns for several of Spain's largest companies in insurance, energy and education.
We apply proprietary technology developed through R&D funded by the CDTI to optimize ad investment across the entire conversion cycle: from traffic to lead, and from lead to sale.
OUR CLIENTS
Companies that trust us
SERVICES
Three ways to grow your account.
B2B Digital Marketing
For companies with long sales processes and high deal sizes. We optimize every stage of the conversion cycle, from initial acquisition to closing the sale, integrating marketing and CRM data.
Lead Generation
Qualified acquisition for large companies in competitive markets. We apply proprietary technology and machine learning to identify leads with a high probability of conversion and filter out.
Proximity Campaigns
For retail and networks of physical stores. We measure the real impact of digital advertising on in-store visits and sales, using our own attribution methodology.
METHODOLOGY
5 phases, from audit to ongoing management.
Every client has a direct account manager and access to the technical team from day one.
Audit
Technical review of your current account, tracking setup, competitive analysis, and detection of fraud and inefficiencies in ad spend.
Diagnosis
A detailed report with findings, improvement opportunities and a projection of expected results. We define the project's strategic KPIs together.
Data infrastructure
Integration of account data with CRM, ERP and the client's other data sources into a centralized repository (BigQuery). Advanced measurement setup.
Implementation
Deployment of our proprietary technologies, campaign restructuring, and configuration of optimization rules geared to the agreed business KPIs.
Ongoing management
Monthly optimization with reporting geared to the client's bottom line. Constant communication with the marketing and sales team.
PROPRIETARY TECHNOLOGY · CDTI R&D 2022–2024
Five software tools developed at Fáktica
Applied to every account we manage. They solve problems the ad platforms don't.
Bids for your real net profit, not just ROAS. Our algorithms calculate the CPC that maximizes each keyword's profit and recalculate it every hour.
Syncs your Google Ads campaigns with your call center's real capacity. It adjusts spend in real time so you don't lose leads at the peaks or waste budget in the troughs.
Eliminates the non-human traffic that poisons your data in Display, PMax, Video and Demand Gen. It excludes fraudulent placements and micro-zones using machine learning, without interfering with Smart Bidding.
Protects your Google Ads investment from fraudulent traffic. It detects and filters bots, malicious clicks and click farms in Search, Display, PMax, Video and Demand Gen, without affecting real users.
TEAM
Specialists in digital marketing, analytics and advertising technology development.
Every account has a direct manager and access to the technical team from the start of the project.
FOUNDING PARTNER · CEO
Marcos Ferreiro
Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School.
CO-FOUNDING PARTNER & BOARD MEMBER
Pablo Marco
Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs.
DATA ANALYST
Aliona Blidari
Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024.
SOCIAL MEDIA, CRM & CONTENT
Álvaro Rebollo
Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development.
PPC, ANALYTICS & CONTENT
Javier Pérez
Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development.
TECHNOLOGY DIRECTOR
Jonatan Castaño
Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns.
PRODUCT DEVELOPMENT DIRECTOR
José Gómez
Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization.
GRAPHIC DESIGNER
Lisle Ordóñez
A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here.
SENIOR SOFTWARE DEVELOPER
Oleksandr Chernenko
A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022.
DATA ANALYST
Vazgen Movsesyan
Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances.
DATA ANALYST
Ana María Ramírez
Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst.
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.
REVIEWS
What do our clients say?
Request a no-obligation analysis of your potential traffic, cost and conversions.
We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.
We reply within 24 hours.