SINCRO Technology for Call Centers
in Google Ads
Align lead flow in real time with your agents’ availability and maximize profitability
Fáktica’s SINCRO technology is designed for call centers and companies that manage large lead volumes in sectors where speed of response makes all the difference: insurance, energy, education, telecommunications, or financial services.
Its goal is simple and powerful: to dynamically adjust ad spend according to the sales team’s operating capacity, preventing both overload and underutilization.
How does it work?
SINCRO technology acts as an intelligent layer on top of Google Ads.
Through an intuitive interface, the client enters the team’s maximum handling capacity — by day or by time slot — and the system takes care of the rest:
When generated traffic exceeds the team’s capacity, SINCRO automatically reduces bids, prioritizing the keywords and audiences with the highest profitability (ROAS).
When activity drops, the system progressively increases bids on profitable terms, ensuring a steady flow of leads without compromising overall profitability.
Everything happens in real time and without interruptions, avoiding the losses caused by manually pausing campaigns. The algorithm continuously adjusts ad spend, balancing traffic volume with available handling capacity.
Results achieved with SINCRO technology
15% increases in productivity per agent.
20%–30% reductions in leads lost due to operational overload.
Greater stability and predictability in daily workload.
Improved overall ROAS by eliminating overinvestment peaks and low-activity troughs.
Align your digital investment with your call center’s capacity in real time
Full synchronization between marketing and operations
Compatible with Smart Bidding and PMAX
Automatic and adaptive management
Connect Google Ads to your call center
Integrates seamlessly with your current campaigns
The system self-regulates based on activity data
Avoid workload spikes and improve team efficiency
Continuous optimization
Avoid workload spikes and improve team efficiency
Adjust bids smoothly, without interruptions or learning loss
Your Questions, Answered
FAQs
What are the main use cases?
- Call centers or companies handling hot leads by phone.
- B2C businesses with a high volume of daily contacts.
- Sales or commercial service teams working in shifts or time slots.
- Companies seeking to balance ad spend with their team’s real operating capacity
Is SINCRO compatible with smart bidding strategies like Smart Bidding or Performance Max?
Yes. SINCRO is designed to work alongside Google Ads’ automated strategies. Instead of pausing campaigns (which would reset the algorithm’s learning), it adjusts bid modifiers and budget progressively, preserving the Smart Bidding and PMAX learning process. This way you get the benefits of both systems with no performance loss.
How long does implementation take, and when will I see results?
Setup typically takes 1-2 weeks, depending on account complexity and your call center management system. Initial effects — fewer missed leads and better traffic distribution — are visible within the first weeks, while stable ROAS improvements consolidate from the second or third month, once the system has learned your real activity patterns.
What happens if my team's capacity changes (holidays, new hires, seasonal peaks)?
Maximum capacity is a parameter you can update at any time from the interface. You can adjust it by day, time slot, or period, and SINCRO automatically recalibrates bids based on the new thresholds. This makes the technology especially valuable for businesses with seasonal activity or variable team sizes.
What data does SINCRO need to work properly?
It needs two types of information: (1) the operational capacity declared by the client (leads/calls manageable per day or time slot) and (2) access to Google Ads activity and conversion metrics. Deep integration with your CRM or call center software is not required, though such integration can improve the system’s precision.
