Case Study

Remm Guitart Dealerships

Winning customers for Renault and Dacia dealerships
in the province of Barcelona

CONTEXT

REMM GUITART, S.L. is a Renault and Dacia dealership with sales and after-sales service centres in Molins de Rei, Igualada, Vilanova i la Geltrú, Vilafranca del Penedès, Esparreguera, and Martorell.

Remm Guitart is a family-origin business with deep local roots. It emerged from the merger of Garaje Remm and Guitart in 2001.

THE CHALLENGE

The market for both new and used car sales is fiercely competitive, especially in a province like Barcelona.

Remm Guitart hired Fáktica Analytics in December 2023. The main challenges were to increase the number of dealership visits and reduce the cost per visit and per sale. Another related challenge was to measure rigorously the number of dealership visits generated by online campaigns.

"Starting to work with Fáktica was the quality leap we needed at Remm Guitart. After trying several web developers, training ourselves internally to become self-sufficient, and seeking support from multinationals, the only solution that has truly generated tangible growth in leads and sales has been Fáktica. In addition, their close relationship with our business and their constant follow-up have enabled us to optimize our investments and significantly improve profitability. "

Víctor Cabré

CEO Remm Guitart. Official Renault Dealership

The key to our strategy:
aligning marketing objectives with Remm Guitart’s business goals

Dealership user behaviour analysis

On average, buyers spend close to 15 hours over a 3-month period choosing their vehicle… and visit only 2–3 dealerships before making a purchase. That makes it critical to reach potential customers at the right time, through the right channel.

Three out of four consumers buy a vehicle without having filled out any online form beforehand, which makes tracking more difficult. That is why the first step is to create the infrastructure needed to measure results with the highest possible precision.

Optimal geographic segmentation of investment

To achieve optimal budget allocation, it is essential to determine profitability across different geographic areas. To do this, we rely on the SmartGeo geographic analysis algorithm, developed by Fáktica Analytics.

In this way, we segment geolocated ad spend within the catchment area of each dealership location for new vehicles, while expanding targeting to the entire territory for used vehicle promotion. In each area, the SmartGeo algorithm allowed us to adjust bids according to the profitability obtained in each region.

Campaigns optimized for net margin

We used MaxProfit technology, developed by Fáktica Analytics, to run campaigns at the optimal point that maximizes Remm Guitart’s profits, combining search campaigns with Performance Max (YouTube, Google Maps, and programmatic) and Display remarketing.

Exclusion of fraudulent websites

In 2025, half of all Internet traffic is non-human, and nearly 1 in every 4 euros invested in Google Ads is lost to fraudulent clicks. One of the biggest challenges that digital marketing agencies face today is ensuring that advertising campaigns do not end up wasting budget on fraudulent websites.

We used Antibot technology, developed by Fáktica, to prevent video and display ads from appearing on those kinds of sites and to make sure that views and interactions came from real people, not bots.