MAX PROFITS Technology for Google Ads
A high ROAS does not always mean maximum profit
Is your ROAS good, but your business is not growing as much as it should?
Your account may be performing correctly according to Google Ads, and yet you may still be leaving money on the table every single day.
The problem is that maximizing ROAS and maximizing profit are two different objectives, and they often contradict each other.
Mistake 1: ROAS too high
You raise your target ROAS in search of efficiency. Bids go down. You win fewer clicks, fewer sales. The ROI per transaction looks better... but total profit falls because volume collapses.
Result: high efficiency, low profit.
Revenue left uncaptured.
Mistake 2: ROAS too low
You lower your target ROAS to capture more volume. More clicks, more sales... but at a cost that wipes out your margin. Each additional conversion generates a net loss.
Result: high volume, low profit.
Value destroyed.
The optimal point changes constantly.
That is why scripts exist.
The CPC that maximizes your profit this morning is not the same as the one that will maximize it this afternoon. Competition in Google Ads rises and falls in real time. Search behavior varies by hour, by day of the week, and by geographic area. And the net margin of each keyword evolves with the market.
No human manager can recalculate the optimal CPC for hundreds or thousands of keywords every fifteen minutes. But our scripts can.
What MAX PROFITS scripts do in real time:
Continuous monitoring of the competitive environment
They detect competitors’ CPC increases and decreases and readjust bids to defend the break-even point.
Profitability threshold estimation by keyword
Each keyword has its own maximum tolerable cost based on its real conversion rate and the net margin of the product or service it drives.
Dynamic maximum CPC adjustment
The system automatically updates the max CPC of each keyword so the account is always operating at the point that maximizes overall profit.
Detection of scaling opportunities
When the margin allows it, the algorithm increases bids to capture additional volume with positive ROI — exactly the opposite of what a conservative manager would do.
Management of up to 2 million keywords per account
Industrial-scale capability that no human team can achieve manually.
How much profit are you failing to capture?
We analyze your Google Ads account free of charge.
We tell you whether there is real room for improvement.
No obligation.
How MAX PROFITS works
While Smart Bidding optimizes for conversions or conversion value, MAX PROFITS optimizes for your business’s real net profit. The difference is fundamental:
Google does not know your margin by product, how many leads actually close into sales, or what CPL is acceptable for each business line. We do.
01
Account analysis and model calibration
We study your account structure, conversion history, offline sales-closure data, and net margin by product. We build a statistical model tailored specifically to your business
02
Installation of the management scripts
We deploy our proprietary algorithms on your Google Ads account. They run alongside Smart Bidding or in manual mode, without interfering with the existing structure
03
Dynamic keyword-level calibration
he system estimates the profitability threshold of each keyword and calculates the maximum CPC that keeps net profit positive at each moment of the day
04
Real-time adjustment
The scripts continuously recalculate bids based on competition, user behavior, and geographic, demographic, and time-based parameters.
05
Reporting on real profit, not just Google metrics
You receive reports aligned with the objective that matters: net margin, not just ROAS or CPA
06
Broad coverage
Compatible with manual search campaigns, Smart Bidding, Performance Max, and Display and remarketing campaigns
Results Achieved
+ 20-30%
Net profit
-40%
Acquisition cost
>2 Millones
Keywords managed per account
Top 3%
Google Premier Partner
Find the perfect balance between ROAS, sales volume, and total profitability
Success Story
Renault Dealerships
Remm Guitart
CHALLENGE: Increase dealership visits from online campaigns and reduce the cost per new vehicle sale.
SOLUTION: MAX PROFITS applied by combining search campaigns with PMAX, dealership-level geotargeting, and margin-based management.
Campaign Results
Final cost per new vehicle sale
New dealership visits for purchase and after-sales.
New and used vehicles.
MAX PROFITS vs. Smart Bidding: what makes it different
| Smart Bidding (Google) | MAX PROFITS (Fáktica) | |
|---|---|---|
| Optimisation objective | Conversions or conversion value | Real net business profit |
| Offline data (lead → sale) | Not integrated | Integrates and weights each keyword by actual close rate |
| ROI / Volume balance | Doesn't manage this balance | Actively optimises the maximum-profit point |
| Bid time adjustments | Limited and reactive | Continuous, proactive and per keyword |
| Net margin per product | Unknown to the algorithm | Parametrised by Fáktica's model |
| Traffic and spend variability | High, hard to predict | Stable and controlled |
| Bid criteria transparency | Black box | Auditable logic based on margin |
Who is MAX PROFITS for?
MAX PROFITS is designed for businesses where margin matters and volume matters too. If your company fits any of these profiles, you are probably leaving money uncaptured:
- You run Google Ads campaigns with monthly spend above €5,000 and have had stable results for months but no growth.
- You optimize for ROAS or CPA but suspect there is room for improvement that Google’s algorithms are not exploiting.
- You have offline data — leads that later close in person or over the phone — that Smart Bidding cannot see.
- You manage accounts with many keywords or product lines with different margins, and your current bidding logic treats everything the same.
- You need stability and predictability in daily spend, without the erratic spikes generated by Smart Bidding.
- You operate in highly competitive sectors such as insurance, automotive, energy, finance, education, or high-volume e-commerce.
TUS DUDAS RESUELTAS
FAQs
Do I have to stop using Smart Bidding to implement MAX PROFITS?
No. MAX PROFITS can work on top of Smart Bidding, adding a control layer over ROAS targets and budgets, or in manual bidding mode if the account requires it. It is not an either-or alternative; it is an additional layer of intelligence.
How long does the system take to calibrate?
Technical installation is immediate. Calibration of the statistical model requires between 2 and 4 weeks for accounts with sufficient historical data. For accounts with limited data, we work with statistical prior models built from the client’s offline data.
What data do I need to provide?
To achieve maximum performance, we need access to Google Ads, offline conversion data (leads that close as sales), and approximate margins by product or business line. All information is handled with absolute confidentiality.
Why could my current ROAS be counterproductive?
If your target ROAS is set above the optimal break-even point, Google’s algorithm lowers bids to reach it, excluding searches with positive ROI that is still insufficient for that target. Every excluded search is a sale that does not happen. The additional uncaptured profit can far exceed the efficiency gain achieved.
Is it compatible with Performance Max and Display campaigns?
Yes. MAX PROFITS manages ROAS targets, budgets, and investment allocation across PMAX, search, Display, and remarketing campaigns in a coordinated way to maximize the combined performance of the entire account.
How is it priced?
We work with a monthly fee model that includes technology management and reporting. Contact us to ask about our performance-based pricing if your account has sufficient volume.
