MAX PROFITS TECHNOLOGY
A high ROAS doesn't always mean maximum profit
Most Google Ads advertisers optimize their ROAS. Few know that above a certain point, raising ROAS reduces total profit. Our algorithms find that exact point and recalculate it automatically every hour.
Results achieved
Increase in the account's net profit.
+20-30%
Reduction in acquisition cost.
-40%
Keywords managed per account, at industrial scale.
>2 million
Common mistakes
Is your ROAS good but your business isn't growing as it should?
Your account can be running perfectly according to Google Ads and still be leaving money on the table every day. The problem is that maximizing ROAS and maximizing profit are two different goals, and they often contradict each other.
Mistake 1: ROAS too high
You raise your target ROAS chasing efficiency. Bids drop, you get fewer clicks and fewer sales. ROI per transaction looks better... but total profit falls because volume collapses. High efficiency, low profit: money not captured.
Mistake 2: ROAS too low
You lower your target ROAS to capture more volume. More clicks, more sales... but at a cost that wipes out the margin. Each additional conversion adds a net loss. High volume, low profit: money destroyed.
The optimal point changes constantly
The CPC that maximizes your profit this morning isn't the same one that will maximize it this afternoon. Competition rises and falls in real time, search behavior varies by hour, day and area, and each keyword's net margin evolves with the market.
Case study: Renault Remm Guitart dealerships. Challenge: increase dealership visits from online campaigns and reduce the cost per new-vehicle sale. Solution: MAX PROFITS combining Search with PMax, geo-targeting by dealership, and management based on net margin. Results: cost per visit ~10 EUR, cost per lead (used and new vehicles) <100 EUR, cost per sale ~400 EUR. New dealership visits for purchase and after-sales, for both new and used vehicles.
How does it work?
We optimize for your real net profit, not just ROAS
While Smart Bidding optimizes for conversions or conversion value, MAX PROFITS optimizes for your business’s real net profit. The difference is fundamental: Google doesn’t know your margin per product, how many leads actually close into sales, or what cost per lead is acceptable for each line. We do. We analyze your account structure, conversion history, offline closing data and net margin per product, and build a custom statistical model. On top of it, our algorithms estimate each keyword’s profitability threshold and recalculate its maximum CPC at every moment of the day, so the account always operates at the point that maximizes overall profit.
What the MAX PROFITS scripts do in real time
What the MAX PROFITS scripts do in real time
What the MAX PROFITS scripts do in real time
Profitability threshold per keyword
Profitability threshold per keyword
Scaling opportunity detection
Scaling opportunity detection
Where the money leaks
Optimizing only for ROAS or CPA leaves profit uncaptured through three different channels that no Google metric shows you directly. These are the leaks MAX PROFITS detects and fixes.
Profitable searches that Google discards
When your target ROAS is above the optimal point, the algorithm lowers bids and excludes searches with positive but "insufficient" ROI for that target. Each of those excluded searches was a profitable sale that never happens.
Offline sales the algorithm can't see
Leads that close later by phone or in person are invisible to Smart Bidding. Without that data, Google bids the same on keywords that close sales and keywords that don't, misallocating your budget.
Different margins treated the same
A high-margin product and a minimal-margin one get the same bidding logic because Google doesn't know your real profitability per product. You invest the same in capturing high-profit sales and barely-profitable ones.
Find the perfect balance between ROAS, sales volume and total profitability
How much profit are you failing to capture?
MAX PROFITS vs. Smart Bidding: what makes it different
Both automate bids, but they pursue different goals. Smart Bidding works with what Google can see inside the platform; MAX PROFITS incorporates what Google can’t see – your margin per product and your real offline sales closing – and that’s why it can optimize net profit instead of an intermediate metric. Here’s the field-by-field comparison.
Smart Bidding (Google)
Optimizes for conversions or conversion value.
Doesn't integrate offline data (lead to sale).
Doesn't manage the balance between ROI and volume.
Limited, reactive bid adjustments.
Doesn't know net margin per product.
MAX PROFITS (Fáktica)
Optimizes for the business's real net profit.
Net margin per product parameterized in the model.
Integrates and weights each keyword by its real closing rate.
Actively optimizes the point of maximum profit.
Continuous, proactive, per-keyword adjustments.
"Working with Fáktica was the step up in quality we needed. The only solution that generated tangible growth in leads and sales. Their constant monitoring has let us optimize our investment and significantly improve profitability."
Víctor Cabré, CEO - Remm Guitart (Renault dealerships)
Who is MAX PROFITS for?
MAX PROFITS is designed for businesses where margin matters and so does volume. If your company fits any of these profiles, you're probably leaving money uncaptured.
You invest more than 5,000 EUR/month and aren't growing
You've had stable results in Google Ads for months but no real growth.
You optimize for ROAS or CPA but sense there's more
You suspect there's room for improvement that Google's algorithms aren't capturing.
You have offline data Google can't see
The CPC that maximizes your profit this morning isn't the same one that will maximize it this afternoon. Competition rises and falls in real time, search behavior varies by hour, day and area, and each keyword's net margin evolves with the market.
You manage many keywords or lines with different margins
Without the erratic daily-spend swings Smart Bidding creates.
You operate in highly competitive sectors
Insurance, automotive, energy, finance, education or high-volume e-commerce.
Implementation
Setup, step by step
The scripts deploy on your existing Google Ads account and work alongside Smart Bidding or in manual mode, without interfering with the structure. Compatible with manual search, Smart Bidding, Performance Max, Display and remarketing.
Model analysis and calibration
We study your account structure, conversion history, offline sales closing and net margin per product to build your custom statistical model.
Script installation
The system calculates the maximum profitable CPC for each keyword and recalculates bids continuously based on competition, behavior and geographic, demographic and time parameters.
Real-time operation
The system calculates the maximum profitable CPC for each keyword and recalculates bids continuously based on competition, behavior and geographic, demographic and time parameters.
Real-profit reporting
You receive reports aligned with what matters - net margin, not just ROAS or CPA - with auditable bidding logic.
TEAM
Specialists in digital marketing, analytics and advertising technology development.
Every account has a direct manager and access to the technical team from the start of the project.
FOUNDING PARTNER · CEO
Marcos Ferreiro
Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School.
CO-FOUNDING PARTNER & BOARD MEMBER
Pablo Marco
Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs.
DATA ANALYST
Aliona Blidari
Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024.
SOCIAL MEDIA, CRM & CONTENT
Álvaro Rebollo
Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development.
PPC, ANALYTICS & CONTENT
Javier Pérez
Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development.
TECHNOLOGY DIRECTOR
Jonatan Castaño
Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns.
PRODUCT DEVELOPMENT DIRECTOR
José Gómez
Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization.
GRAPHIC DESIGNER
Lisle Ordóñez
A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here.
SENIOR SOFTWARE DEVELOPER
Oleksandr Chernenko
A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022.
DATA ANALYST
Vazgen Movsesyan
Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances.
DATA ANALYST
Ana María Ramírez
Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst.
OUR CLIENTS
Companies that trust us
FAQs
Frequently asked questions
Do I have to stop using Smart Bidding to implement MAX PROFITS?
No. MAX PROFITS can work on top of Smart Bidding, adding a layer of control over ROAS targets and budgets, or in manual bidding mode if the account requires it. It’s not an either/or alternative – it’s an additional layer of intelligence.
How long does the system take to calibrate?
Technical installation is immediate. Calibrating the statistical model takes 2 to 4 weeks for accounts with enough history. For accounts with little data, we work with statistical prior models built from the client’s offline data.
What data do I need to provide?
For maximum performance we need access to Google Ads, offline conversion data (leads that close as sales) and approximate margins per product or business line. All information is treated with absolute confidentiality.
Why might my current ROAS be counterproductive?
If your target ROAS is above the optimal break-even point, Google’s algorithm lowers bids to reach it and excludes searches with positive but insufficient ROI for that target. Each excluded search is a sale that doesn’t happen. The uncaptured profit can far exceed the efficiency gain achieved.
Is it compatible with Performance Max and Display campaigns?
Yes. MAX PROFITS manages ROAS targets, budgets and investment allocation across PMax, Search, Display and remarketing in a coordinated way, to maximize the combined performance of the whole account.
How is it billed?
We work with a monthly fee model that includes technology management and reporting. Ask us about our performance-based pricing if your account has enough volume.
REVIEWS
What do our clients say?
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.