Anti-Fraud Technology
Custom protection against fraudulent traffic in Google Ads
Reduce ad fraud, defend against attacks from your competitors, and protect your investment in Ads
Results
Reduction in invalid interactions in Search and Display campaigns
+85%
Invalid-interaction rate stabilized in Search
<10%
First results visible in the Google Ads dashboards
3 weeks
Anti-Fraud Technology
Detects and filters fraudulent traffic in Google Ads campaigns
At Fáktica we've developed Antibot technology that detects and filters fraudulent traffic in Google Ads campaigns —Search, Display, PMax, Video and Demand Gen— with a precision that far exceeds the commercial solutions on the market. The advertising ecosystem is increasingly vulnerable: bad bots now outnumber legitimate ones, on top of malicious manual clicks from competitors and click farms.
Quantifiable fraud reduction
The results are clearly visible in the Google Ads dashboards.
Audit of the losses incurred
We rigorously quantify the amount of historical fraud.
Filing official claims
We prepare the reports and documents to claim the fraud through official channels.
In campaigns managed with Anti-Fraud Technology, invalid-interaction rates stabilize below 10% in Search and 15% in Display and PMax. Results start showing within the first three weeks, and the impact on sales and profitability consolidates after two or three months of continuous use.
How does it work?
How does it work?
Fáktica’s Antibot technology starts from a simple premise: it’s not about blocking everything, but about blocking what really matters. Instead of focusing only on IPs, our system adds selective exclusion of placements, geographic micro-zones and audiences, precisely identifying and removing the environments where fraud concentrates while safeguarding quality traffic. Unlike software that bases its detection on IP blocking —ineffective against dynamic IPs and CG-NAT—, our model relies on machine learning algorithms that analyze hundreds of combined signals and continuously self-train, adapting to new fraud patterns. Premium service (for high budgets): in the event of targeted competitor attacks on search campaigns, we protect you from malicious clicks and impression storms aimed at damaging your Quality Score and driving up your costs. We design a custom architecture that cross-references Google Ads data with server logs and your CRM to achieve real-time protection and obtain forensic evidence of the damage, so you can escalate your claim to Google.
Fáktica's Anti-Fraud vs. commercial solutions
Fáktica's Anti-Fraud vs. commercial solutions
Fáktica's Anti-Fraud vs. commercial solutions
Adaptation to your account
Adaptation to your account
Damage claim
Damage claim
THE REAL PROBLEM
The digital advertising ecosystem is increasingly vulnerable to different types of fraud that drain your budget and contaminate your data.
Bad bots
Malicious bots already outnumber legitimate ones, and their activity grows every year.
Malicious manual clicks
Competitors who try to drain your budget by deliberately clicking on your ads.
Click farms
Networks of sites and rotating IPs that generate artificial revenue at the expense of your investment.
Remove fraudulent traffic, keep the real clicks and multiply your campaigns' profitability
Not sure how we can help you?
Why we exclude placements, not IPs
Most anti-fraud systems focus on blocking individual IPs — an ineffective strategy against dynamic IPs and CG-NAT that can end up excluding legitimate customers. Our system acts where fraud actually concentrates.
In depth
Machine Learning: algorithms that analyze hundreds of combined signals per placement.
Technical signals: the placement's language, domain, age, authority and security protocol.
Patterns: behavioral and geographic patterns at the micro-zone level.
Learning: the system detects new exclusion criteria as fraud evolves.
Self-training: it learns from each campaign continuously.
how it detects it
Selective exclusion: placements, micro-zones and audiences where fraud concentrates.
Claim: forensic evidence and documentation to escalate your claim to Google (premium service).
No false positives: bid adjustments and automatic exclusions without removing legitimate traffic.
Protected traffic: it safeguards real users and the quality of your conversions.
Damage audit: rigorous quantification of the historical fraud suffered.
"For years, advertisers have accepted ad fraud as an inevitable cost. We prove the opposite: with our Anti-Fraud technology you not only recover the investment you were losing to fake traffic — you can also measure the damage and claim it back. That's the difference between truly protecting your account and simply resigning yourself to paying for clicks that were never customers."
Marcos Ferreiro
Who is Anti-Fraud Technology for?
This system is especially suited to you if you recognize any of these situations:
You're suffering competitor attacks
Malicious clicks or impression storms aimed at draining your budget and damaging your Quality Score.
You need to quantify historical fraud
Forensic analysis of server logs with documentation ready to claim to Google.
You run Display, PMax, Video or Demand Gen
We prepare the reports and documents to claim the fraud through official channels.
You invest heavily in high-CPC Search
Every fraudulent conversion that slips through distorts your investment decisions.
You're an agency managing several accounts
You need to ensure the results you report are based on real traffic, not on metrics contaminated by bots.
Implementation
Fast, non-invasive, without interrupting your campaigns
The system operates as an intelligence layer over your existing campaigns. It doesn't require redesigning the structure or pausing any active campaign.
Diagnostic audit
We analyze the real level of fraud in your account and, in the premium service, we financially quantify historical fraud from your server logs.
Activation and protection
The system learns the specific patterns of your account and sector; the invalid-interaction rate gradually decreases until it stabilizes.
Self-training and stabilization
The system learns the specific patterns of your account and sector; the invalid-interaction rate gradually decreases until it stabilizes.
Continuous and forensic operation
The system operates autonomously. You receive reporting on valid traffic, real CPC and conversion quality, and — where applicable — the forensic documentation to file a claim.
TEAM
Specialists in digital marketing, analytics and advertising technology development.
Every account has a direct manager and access to the technical team from the start of the project.
FOUNDING PARTNER · CEO
Marcos Ferreiro
Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School.
CO-FOUNDING PARTNER & BOARD MEMBER
Pablo Marco
Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs.
DATA ANALYST
Aliona Blidari
Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024.
SOCIAL MEDIA, CRM & CONTENT
Álvaro Rebollo
Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development.
PPC, ANALYTICS & CONTENT
Javier Pérez
Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development.
TECHNOLOGY DIRECTOR
Jonatan Castaño
Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns.
PRODUCT DEVELOPMENT DIRECTOR
José Gómez
Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization.
GRAPHIC DESIGNER
Lisle Ordóñez
A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here.
SENIOR SOFTWARE DEVELOPER
Oleksandr Chernenko
A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022.
DATA ANALYST
Vazgen Movsesyan
Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances.
DATA ANALYST
Ana María Ramírez
Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst.
OUR CLIENTS
Companies that trust us
FAQs
Frequently asked questions
What are the main use cases?
Generic attacks in Display, PMax, Video and Demand Gen campaigns. · Targeted competitor attacks in search campaigns (for high Google Ads budgets). · Forensic analysis: financial quantification of historical fraud from server logs, with documentation ready to send to Google.
What results can I expect in my Search campaigns?
We’ve reduced invalid interactions by more than 85%. In most cases they stabilize below 10%, and results start showing within the first three weeks.
What results can I expect in my PMax campaigns?
We’ve reduced invalid interactions by more than 75%. They stabilize below 15%, and the benefits show up in sales and profitability after two or three months of continuous use.
What results can I expect in my Display campaigns?
We’ve reduced invalid interactions by more than 85%. Rates stabilize below 15% and the benefits show up in sales and profitability after two or three months.
Can you document the fraud to claim it to Google?
Yes. In the premium service we produce a forensic audit that financially quantifies historical fraud from server-log analysis, and we prepare the documentation ready to file your claim through Google’s official channels.
Is it compatible with Smart Bidding?
Yes. The system acts before Google processes the traffic as a learning signal, so Smart Bidding learns from clean data and progressively improves the quality of its bidding decisions.
REVIEWS
What do our clients say?
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.