Lead Generation
Win more customers profitably through your digital marketing campaigns
WHAT WE DO
Fáktica Analytics manages advertising campaigns for several of Spain's largest insurance, energy and education companies. We help them win more customers and increase their profits, supporting them throughout the entire conversion cycle.
By applying our methodology and technology, we significantly increase our clients' operating margin.
Selected by Google among the top 3% of Spanish PPC agencies (2025)
HubSpot Solutions Provider
NEOTEC Program — Spanish Ministry of Science and Innovation
Selected by Google among the top 3% of Spanish PPC agencies (2025)
HubSpot Solutions Provider
NEOTEC Program — Spanish Ministry of Science and Innovation
+15 years of experience
+15 years
in +50 countries
+50
€4M managed in 2025
4M €
ROAS above 8 in 2025
+8 ROAS
We support your company's business goals
Reduce your cost per customer acquisition
Protect your ad investment from fraud and bots
Match your lead flow to your team's real capacity
Increase the volume of profitable customers, not just leads
Sync online acquisition with your sales team's conversion
Scale spend without losing profitability
Reduce your cost per customer acquisition
Protect your ad investment from fraud and bots
Match your lead flow to your team's real capacity
We support your company's business goals
Increase the volume of profitable customers, not just leads
Sync online acquisition with your sales team's conversion
Scale spend without losing profitability
OUR CLIENTS
Companies that trust us
DO YOU NEED THIS?
Signs you need this service
Not every company needs this support at the same time. If you recognize yourself here, it's probably you.
Your cost per lead is rising and your margin per customer is shrinking
In high-CPC sectors — insurance, energy, automotive — your investment returns less every month if bids aren't geared to real profit and not just clicks. Your customer volume doesn't grow in proportion to your spend.
Bots and fraudulent traffic are contaminating your Display, PMax and Demand Gen campaigns
Some of the inquiries you receive are auto-filled forms or fake data. You pay for the lead, your team wastes time working it, and the data pollutes optimization: the algorithm learns from false signals and starts chasing profiles that will never convert.
You suspect competitors are clicking your Search ads
A spiking invalid-click rate, traffic peaks with no conversions at very specific times, CPC rising with no apparent market cause. The damage goes beyond your budget: those clicks also pollute Smart Bidding.
Your sales team is overwhelmed at peaks and idle in the troughs
Leads arrive in waves: suddenly there are dozens of pending inquiries, then dead hours. Pausing campaigns manually to compensate is the worst possible decision: the leads you already paid for before pausing were the most expensive ones.
You get inquiries, but you don't know how many turn into real customers
Forms get filled and calls get made, but your close rate doesn't improve. The problem usually isn't your sales team: it's that the leads you're capturing have no real purchase intent or don't fit your product.
You work with several points of sale or partners, and coordinating the budget takes more time than it should
Splitting spend across different areas, partners or business lines by hand creates endless negotiations, constant manual oversight, and decisions made by gut instead of by data.
METHODOLOGY
4 phases: from diagnosis to real profit.
At Fáktica we don't just hand over a report. We build a living system, with real data, designed to generate profitable customers.
Diagnosis and profitability audit
We cross your cost data with real conversion data in your CRM. We calculate real profit by channel, product and segment. We identify where money is being lost, how much traffic is fraudulent, and where there's room to scale profitably.
Campaign architecture by product and customer profile
We structure separate campaigns by product line and customer profile, with keywords and ads specific to each search intent. We don't mix segments with radically different margins and sales cycles under the same campaign logic.
Activating MaxProfit©
Our proprietary technology adjusts bids in real time to maximize net profit, not lead volume. The system integrates your CRM's conversion data and per-product margin to find the optimal investment point.
Synchronization with your sales team (Sincro©)
For clients with their own team of agents, we activate Sincro©: it predicts the volume of leads coming in hour by hour and adjusts bids and budgets so the inflow matches your team's real capacity, with no abrupt shutdowns.
Real-profit reporting and monthly optimization
Each month we deliver a report that looks not at cost per lead but at cost per acquired customer, with recommendations for rebalancing budget across channels and products for the following month.
Can we help?
Ask us for an estimate of your potential traffic, cost and conversions.
End-to-end B2B digital marketing support
Digital strategy
Focused on growing your business with a solid, data-driven plan.
Content creation
Technical white papers, sales brochures, blog posts…
Paid channels & SEO
We create and manage campaigns on Google, Bing and LinkedIn.
Web optimization
We build and optimize your website and landing pages for conversion.
CRM setup
We sync with your CRM or help you set up a new one.
Data analytics
We use your data to understand your customers better and improve performance.
WHY FÁKTICA
What sets us apart from any other B2B marketing agency
MaxProfit©: the only system that optimizes for real profit, not lead volume
Any agency can lower cost per lead. The challenge is lowering cost per acquired customer. MaxProfit© feeds your CRM's closing data into the bidding algorithm so every euro goes to the searches that generate the most profitable customers.
Two-layer AntiFraude©: bots in Display/PMax/Demand Gen and competitors in Search
Anti-fraud protection has two fronts. In display campaigns, dynamic placement cleanup and filtering of bot leads. In Search, active monitoring with forensic log analysis and custom blocking against malicious competitor clicks. Two different threats, two different systems.
Sincro©: your lead flow, synced with your team's capacity
Pausing campaigns when your team is overwhelmed is the worst possible decision: Google's bidding system has diminishing returns, so the leads you already paid for before pausing were the most expensive. Sincro© adjusts bids continuously and seamlessly, lowering volume and cost per lead at the same time.
We measure all the way to the customer, not just the lead
We connect your ad platforms with your CRM to learn which campaigns, keywords and audiences generate real customers, not just filled-in forms. That information feeds back into the bidding algorithm and continuously improves acquisition quality.
Double-digit ROAS proven with real cases
With ACCOM we multiplied net profit by 6 in 10 months and increased ROAS by 330%. These aren't promises: they're auditable results from real, active campaigns in the Spanish market.
Google Premier Partner 2025: Top 3% of PPC managers in Spain
Premier status is reserved for agencies with the highest managed volume, the best results and the most satisfied clients. That means access to betas, priority support from Google and industry benchmarks that no conventional agency has.
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.
FAQs
Frequently asked questions
What do you need to start working with us?
Access to your Google Ads account and Google Analytics 4. To activate MaxProfit© and Sincro© at their full level, we need to import quality conversion data from your CRM. If you don't have a CRM, we help you set one up or build a lightweight automatic lead-logging solution.
I suspect my competitors are clicking my Search ads. Can you confirm it?
Yes. We audit your invalid-click rate, the hourly distribution of traffic versus conversions, and session patterns. If we confirm the attack, we activate continuous monitoring and countermeasures, and when the volume justifies it, we prepare the evidence to claim back from Google the amounts improperly charged.
How do you measure lead quality, and not just volume?
The most effective way is to import real conversion data from your CRM: which leads became customers and at what margin. If you don't have a CRM, we set up a basic feedback system — leads marked as valid or invalid by your team — which already significantly improves optimization compared to optimizing for the form alone.
How long does it take to see results?
The first improvements in lead quality and cost per customer are usually noticeable within the first 4-6 weeks, once the system has enough conversion data to learn from. Full optimization is usually reached at 2-3 months.
Do you work with companies of any sector and size?
We work with customer-acquisition companies in sectors like insurance, energy, automotive, telecommunications, education and financial services, from regional to national scale. The technology is the same; the keyword, audience and messaging strategy adapts to each sector.
My sales team gets overwhelmed at certain times. Can you prevent that without pausing spend?
Yes, with Sincro©. The system predicts the volume of leads coming in hour by hour and adjusts bids continuously so the inflow matches your team's real capacity, without the peaks and dead time of manually pausing campaigns.
REVIEWS
What do our clients say?
Request a no-obligation analysis of your potential traffic, cost and conversions.
We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.
We reply within 24 hours.