Boslan

Commercialization of green hydrogen projects

Engineering

B2B

Return on investment

x30

The client

A global benchmark in specialized engineering and consulting

With more than two decades of experience, Boslan is a benchmark in specialized engineering and consulting. Its global presence includes offices in nine countries and a team of 750 professionals, with involvement in projects across 30 countries. Boslan is a pioneer in the technical management of hydrogen projects and in the comprehensive management of renewable-gas projects, an approach aligned with the goals of the European Union, which has designated green hydrogen as one of the main vectors for decarbonization.

The challenge

Boslan hired Fáktica Analytics to raise awareness of its experience and know-how in green hydrogen among Spain’s major energy companies and public administrations. The goal: strengthen Boslan’s brand image and help secure new contracts for comprehensive project management, construction and works supervision in a highly technical market with long decision cycles.

"The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us every step of the way to reach our strategic goals. And the numbers prove it."

Isaac Gómez

Operations Director, Boslan

The solution

The key: aligning marketing objectives with Boslan's

We designed an integrated strategy that combined high-value technical content with precision campaigns to reach the right decision-makers: executives at major energy companies and public-administration leaders.

High-quality technical content

Together with Boslan's technical team we created two White Papers explaining the main technical challenges of green hydrogen and showcasing the client's know-how. Their relevance and quality let us capture the attention of executives at large multinationals and public administrations.

Tailored campaigns aimed at decision makers

With LinkedIn Ads we reached our priority audience: executives at large Spanish energy companies. We tested custom formats tied to the White Papers and to news of new projects, getting dozens of executives at target companies to download the documents within a few weeks.

Widening the pool of potential clients

With Google Ads we went beyond the pre-selected companies and reached new firms in the sector, universities and public administrations that weren't on the client's radar but had high collaboration potential.

Results

Return on investment

Far higher

With an investment of just a few thousand euros, practically every major Spanish energy company visited Boslan's website and downloaded the White Papers, leaving their contact details.

Several contacts turned into new contracts for Boslan, delivering within a few months a return far higher than the investment made.

Hundreds of visits and dozens of additional leads (start-ups, universities, administrations and media) generated an interview in a national newspaper and a biogas management contract with a world leader in food, opening up a new market.

REVIEWS

What do our clients say?

"The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it."

"With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions."

"Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with."

"They didn't just implement the project we'd agreed on — they proposed several additional KPIs that were extremely useful."

"They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama."